A Road Safety Campaign is based on

The campaign involves implementation of 3 E’s


Engineering:

Support of Indian Institute of Bombay is sought to develop
short and long term measures for the adopted road.

The report suggestions are implemented with the help of local body and Traffic Dept.

Before

smile-8

Road before adoption

After

smile-9

Road after adoption

Education:

All road users; pedestrians and drivers are made aware of their commitment to safety for themselves and others.

This is done through skits, pledges and posters.

smile-1

Awareness for bus driver

smile-2

Awareness in school

smile-3

S-Miles sticker displayed at backside of car

smile-4

Poster developed for S-Miles movement

smile-5

Poster developed for S-Miles movement

smile-6

Poster developed for S-Miles movement

Enforcement:

Adopted road are put to surveillance and followed up for fines and penalties.

smile-7

Skits for awareness